Case Study

How Hulu creates a culture of cloud spend awareness

With double-digit subscriber growth year over year, engineers at Hulu – the subscription video-on-demand service – have responded to consumer demand for programming by focusing on stability and performance. As that focus evolves, engineers also need to respond to questions and concerns about AWS cloud spend. When the company shifted from on-premise workloads to the cloud, AWS Cost Explorer provided only a small slice of the spend picture.

By implementing Yotascale, Hulu FinOps and Engineering teams now have always updated cloud spend and allocation data at their fingertips. The availability and visibility of cloud data is creating a culture of cost awareness among engineers, helping them balance performance needs with budgets and improving cloud utilization.

The Challenges

Manage transition from on-premises workloads to the cloud
Raise awareness of cloud spend among engineers
Manage exponential increase in cloud spend due to consumer demand
Reduce reliance on solution training
Generate data on cloud spend over time

The Solution

When Hulu migrated from on-premises infrastructure to the cloud, the company chose Yotascale for its ability to optimize cloud resources and improve cost visibility, as well as the simplicity of the UI.
With Yotascale, engineers can easily see high-level insights on cloud spend, and also drill down into cost and optimization over time in specific cloud resources.
Hulu worked with Yotascale to customize the UI, including combining two AWS master payer accounts for a consolidated view into spend.

The Results

Yotascale is helping FinOps build a culture of cost management among Hulu engineers, who can now respond to cost-conscious Hulu leadership with details of cloud spend, utilization, and service trends.
Hulu engineers new to the cloud team can easily access spend and utilization datawithout the training previously needed for AWS Cost Explorer.
FinOps and Engineering are using Yotascale to validate cloud service changes, which helps reduce the likelihood of underutilized resources.

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